The services offered by WILSON consulting are;
1. Opportunity & Operational Assessment and Planning
The rewards in Singapore, Asia Pacific, Europe and North America can be significant if the correct entry is successfully planned and executed. It therefore warrants investing in evaluating, understanding and planning before companies commit their valuable resources. The founders of WILSON consulting have over thirty years of combined experience in assessing and developing a wide range of business models to suit different company needs.
Working collaboratively with the client, WILSON Consulting gets to understand business objectives, market value proposition and technology. With our extensive knowledge gained in the region and through face-to-face meetings, research and analysis, we are able to provide a detailed SWOT report and ‘Go To Market’ plan for specific products and services with expediency and cost-efficiency. Alternatively, if companies already have operations in Singapore or overseas, WILSON consulting can provide detailed assessment of these operations and ensure they are correctly aligned to maximize their opportunities whilst maintaining efficient operations.
2. Virtual Sales, Marketing Teams and Programs Customer acquisition and retention in a new market can be costly and time consuming. WPS consulting offers clients wishing to enter the market for the first time a ‘virtual’ office. With this model WILSON Consulting is able to scope the market and achieve profitable business in a much shorter timeframe than is possible for a client to do by setting up a wholly owned physical presence in the respective country. In addition we provide easy access to suppliers and users of high technology equipment providing a fast track to increased revenue and brand recognition. This is achieved through an industry network of self sufficient Associates that will be contracted to WILSON consulting on a project by project basis.
3. International Sales Training Selling directly or through business partners in a different country or culture inevitably brings complexities and difficulties. WPS’s extensive international sales and marketing experience has enabled the development of highly effective sales training programs.
The training programs cover 5 topics:
a) Preparing Organizations for International Operations
The target audience is primarily Singaporean companies wishing to expand their international operations. This training will also form the basis of seminars WILSON Consulting plan to develop in the first six months of operations to generate demand for sales and marketing services.
b) Selling Directly to End Customers
Everyone recognizes cultural differences among different nations but sometimes forget the different business cultures. WILSON consulting offers sales training for companies wishing to have direct relationships with their customers.
c) Managing Direct Customers
Once direct customers have been acquired this training module looks at how to ensure WILSON Consulting’s clients customers continue to buy their products and services whilst maintaining customer satisfaction. Major customer retention and strategic planning are part of this.
d) Recruiting Business Partners
If customers wish to engage a Go To Market strategy that involves third party partnerships, WILSON consulting offers customers the tools and approach to identify the correct partners and how best to attract and construct the best business arrangement for both parties.
e) Managing Business Partners to Results
Once Partnerships have been established this training module looks at how to maximize partnership revenues and ensure customers’ relationships with third party partners are of a strategic nature and not just that of another vendor.
f) Managing, Maintenance and Operations
Once operations are established it is often difficult to understand the impact of effective IT and Communications. The object of this training module is to maximise workforce effectiveness through awareness of systems and process. This covers standard opportunity management through salesforce.com and other web based tools for general information and client management.
4. Skills Gap Analysis Often companies embark on sales strategies without a complete understanding of the skills required to market, sell and support into the various vertical market segments or geographical sectors. WILSON Consulting can provide an independent assessment of existing skill sets and requirements across various verticals (eg. Telecommunications, Manufacturing, Oil & Gas, Financial Services, Government). In addition we can assess partner relationships within various geographies.
6. Consultancy WILSON Consulting can provide various consulting services for the specific needs and requirements of our customers. These services can range from setting international strategy, defining workforce optimization, special programs and projects, sales coaching etc. Whatever the sales, marketing or operational business challenges, WILSON Consulting can offer a broad range of international expertise.
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